The premium AZ market. Three zones — North Scottsdale + Paradise Valley (luxury corridor), Central Scottsdale (McCormick/Kierland/Gainey Ranch premium), and South Scottsdale + Old Town (downtown foot-traffic corridor). Roughly 142,000 households across the full city.
First eight practices per zone get charter pricing through 2027 plus right-of-first-refusal as the city goes live.
City Select splits each city into geographic zones with similar demographics and mailing economics. Below: how we plan to split Scottsdale. Final boundaries lock when we launch.
Troon, DC Ranch, Grayhawk, Desert Mountain, and the Town of Paradise Valley — luxury golf, gated communities, and the highest median income in Arizona.
McCormick Ranch, Kierland, Gainey Ranch — established premium, walkable, the established-wealth corridor of the city.
Old Town, Indian Bend, and south Scottsdale — dense downtown corridor, foot-traffic, restaurants. Premium routes filtered for mailing.
Per-zip household and median-income figures from US Census ACS 2022 5-year estimates. Zone boundaries shown reflect our preliminary plan; we'll finalize exact USPS carrier-route lists during pre-launch.
Each issue is designed as a curated guide, not a coupon — seasonal artwork frames a panel for every featured practice with your logo, your brand color, your photography, and a unique QR. Below: the front of two recent editions.
Average days the card sits in a home before it rotates off the fridge.
Spouses, parents, kids — every household decision-maker sees your name.
No competing practice in your specialty appears on the card. Period.
Soft-touch UV finish. Heavy enough to keep, beautiful enough to display.
One dentist. One dermatologist. One orthodontist. We accept a single practice per category per zone — and we turn down the rest. Your panel sits beside trusted neighbors, not coupons.
."We turn down dentists. We turn down dermatologists. So the one we say yes to is the one your neighbors see."
Two zones cover every Gilbert zip code. We mail 15,000 households a month and rotate through the full zone each quarter — by the end of three months every premium home in your zone has seen the card, usually four times a year.
."45,000 unique homes per zone every quarter. Six zip codes. The full city."
The card sits on the kitchen counter for weeks. It is seen by 4–7 family members per household — held in a hand, stuck on a fridge, kept in a drawer. Recognition the algorithm cannot buy.
."An impression that doesn't disappear when they scroll."
First eight practices per zone get founding-member rates through 2027 — locked in writing the day you reserve.
When Scottsdale launches in Q4 2026, waitlisted practices in your category get first option before we open it broadly.
We can begin brand intake and panel mockups 30 days before launch — your card is ready for the first edition.
The fastest way to feel out the product. If something here doesn't answer it, the 15-minute call will.
Each quarter City Select prints one 9×12 card per zone with a curated set of non-competing local practices — one dentist, one dermatologist, one pediatrician, one optometrist, etc. Your panel features your brand, your logo, your colors, your QR, your phone. You aren't an ad on a card; you're one of the practices selected to represent the category in that neighborhood.
We sort USPS carrier routes within your zone by household income — top-down — then mail. The wealthiest neighborhoods get your card in month one. Month two fills in the next tier. By month three, every home in the zone has received the card. The cycle repeats quarterly, so each household sees your card roughly four times a year, and the highest-income routes see it first every cycle. Our zones span $85,000–$150,000 in household income, so even the routes filled in last are at or above the US median income — these are still families who can elect care, not defer it.
We accept exactly one practice per specialty per zone. If a dentist locks Gilbert South, no other dentist appears on that card for the duration of the campaign. Your competition isn't crowded out — they're not on the page at all.
Different channel, different job. Digital is great at intent capture — when someone is already searching. The 9×12 card is about presence: your name shows up in 15,000 mailboxes whether your patients are searching or not, sits on the fridge for weeks, and is seen by 4–7 family members per household. It builds the recognition that makes the eventual Google search end on you.
Valpak is a coupon envelope. City Select is an editorial card. Same delivery channel; entirely different product. We don't compete with a stack of pizza coupons — we look like the kind of thing patients keep.
Every drop goes through USPS EDDM (Every Door Direct Mail) with route receipts. You see exactly which zip codes were covered, the household count, and a sample of the printed card before mailing.
Categories rotate as practices renew or rest. Join the waitlist for a specific zone and we'll notify you the moment it opens — or lock in an adjacent zone (e.g., North Gilbert if South is taken) so you still own a corner of the market.
Yes. We don't use patient names, before/after photos, or testimonials that could be construed as PHI. Every panel is reviewed against HIPAA marketing guidance and Arizona Medical Board Rule R4-16-401 before printing. You hold a written veto at every stage.
Each card carries a unique QR and trackable phone number tied to your practice. You see scans, calls, and call duration in a monthly report. That said: most of the value is the ambient recognition the card builds — patients keep it, refer to it, and come in citing 'I saw your card.' Direct trackable response is the floor, not the ceiling.
No — it sits alongside. Your agency still owns SEO, your site, and paid search. We own one specific channel they almost certainly aren't running: a curated, category-exclusive 9×12 card in the zips where your patients actually live. Most practices route us through their agency for unified reporting.