City Select prints one curated 9×12 card per zone and delivers it through USPS EDDM to 15,000 premium mailboxes every month. One practice per specialty. Same households see your card four times a year — by the end of each quarter, your name has reached ~45,000 fridges across the full zone.
Top-down by household income. The homes most likely to elect care, not defer it — covered first, every cycle. Full zone reached each quarter.
Each issue is designed as a curated guide, not a coupon — seasonal artwork frames a panel for every featured practice with your logo, your brand color, your photography, and a unique QR. Below: the front of two recent editions.
Average days the card sits in a home before it rotates off the fridge.
Spouses, parents, kids — every household decision-maker sees your name.
No competing practice in your specialty appears on the card. Period.
Soft-touch UV finish. Heavy enough to keep, beautiful enough to display.
One dentist. One dermatologist. One orthodontist. We accept a single practice per category per zone — and we turn down the rest. Your panel sits beside trusted neighbors, not coupons.
."We turn down dentists. We turn down dermatologists. So the one we say yes to is the one your neighbors see."
Two zones cover every Gilbert zip code. We mail 15,000 households a month and rotate through the full zone each quarter — by the end of three months every premium home in your zone has seen the card, usually four times a year.
."45,000 unique homes per zone every quarter. Six zip codes. The full city."
The card sits on the kitchen counter for weeks. It is seen by 4–7 family members per household — held in a hand, stuck on a fridge, kept in a drawer. Recognition the algorithm cannot buy.
."An impression that doesn't disappear when they scroll."
Gilbert is covered end-to-end through two non-overlapping zones — six zip codes, ~90,000 households. We mail 15,000 a month per zone, rotating through the full ~45,000 every three months. By the end of each quarter every premium home has seen the card — usually four times a year.
Direct mail is not just a lead-gen channel — and the leads it does drive are only part of the return. It is also a recognition channel that makes every other channel you run work harder. Four ways being featured pays back, beyond the patients you can directly attribute.
Spouses, parents, household financial leads keep the card. They are the people who book the appointment — and they almost never see the Google ad you're paying for.
Patients see your name on the card four to seven times before any digital ad would have rendered for them. By the third drop, you are the practice they already think of when they search.
A curated set of category-exclusive practices in your zone. No pizza coupons, no chiropractic adjacencies on the same envelope. Your panel borrows credibility from the company it keeps.
When a household eventually searches, they recognize your name. Branded search converts at three to seven times the rate of generic search — the ROI on every Google dollar you're already spending goes up.
Digital is built for the moment of intent — a patient is searching, you bid, you hope. The card does the work before that moment ever arrives. Recognition. Familiarity. The slow assembly of trust.
Five steps. Roughly seven days from application to design sign-off, then your panel ships with the next monthly issue. We hold your category the moment your payment clears — never on a verbal agreement, never on a non-binding hold.
Submit a short application — the practice, the specialty, the zone. We review every one.
A 15-minute conversation to understand fit — mutual, no commitment. We confirm category availability and walk you through the card and the math.
If we both want to proceed, we send an invoice. Your category locks the moment payment clears — and we never reassign it during your campaign.
We collect your logo, colors, photography, and offer copy. We mock your panel, two rounds of revisions, and you approve every word and pixel before print. The full cycle is one week.
Once approved, you're locked into the next monthly issue. Premium 14pt silk stock, soft-touch UV. USPS EDDM saturation across your zone, route receipts emailed by zip. Scans and calls log to your dashboard from the day it lands; monthly performance PDF on the 1st.
City Select is invitation-curated. Every issue features a non-competing set of local practices — one per category, chosen for the neighborhood. We review every applicant before placement, and we say no more than we say yes.
There is no charge until you accept. The category is yours the moment your payment clears, and we never reassign it during your campaign.
We feature practices already operating in or serving the zone — not pre-launch concepts. Our patients want a recognizable name on the card, not a placeholder.
Your practice meets HIPAA marketing guidance and Arizona Medical Board Rule R4-16-401. We'll review before placement and design.
Once you're locked, no other practice in your specialty appears on the card. We expect you to want — and use — that exclusivity.
Healthcare advertising is regulated. Every panel is reviewed against HIPAA marketing guidance and Arizona Medical Board Rule R4-16-401 before printing. You hold a written veto at every stage — nothing reaches a mailbox you haven't approved.
The fastest way to feel out the product. If something here doesn't answer it, the 15-minute call will.
Each quarter City Select prints one 9×12 card per zone with a curated set of non-competing local practices — one dentist, one dermatologist, one pediatrician, one optometrist, etc. Your panel features your brand, your logo, your colors, your QR, your phone. You aren't an ad on a card; you're one of the practices selected to represent the category in that neighborhood.
We sort USPS carrier routes within your zone by household income — top-down — then mail. The wealthiest neighborhoods get your card in month one. Month two fills in the next tier. By month three, every home in the zone has received the card. The cycle repeats quarterly, so each household sees your card roughly four times a year, and the highest-income routes see it first every cycle. Our zones span $85,000–$150,000 in household income, so even the routes filled in last are at or above the US median income — these are still families who can elect care, not defer it.
We accept exactly one practice per specialty per zone. If a dentist locks Gilbert South, no other dentist appears on that card for the duration of the campaign. Your competition isn't crowded out — they're not on the page at all.
Different channel, different job. Digital is great at intent capture — when someone is already searching. The 9×12 card is about presence: your name shows up in 15,000 mailboxes whether your patients are searching or not, sits on the fridge for weeks, and is seen by 4–7 family members per household. It builds the recognition that makes the eventual Google search end on you.
Valpak is a coupon envelope. City Select is an editorial card. Same delivery channel; entirely different product. We don't compete with a stack of pizza coupons — we look like the kind of thing patients keep.
Every drop goes through USPS EDDM (Every Door Direct Mail) with route receipts. You see exactly which zip codes were covered, the household count, and a sample of the printed card before mailing.
Categories rotate as practices renew or rest. Join the waitlist for a specific zone and we'll notify you the moment it opens — or lock in an adjacent zone (e.g., North Gilbert if South is taken) so you still own a corner of the market.
Yes. We don't use patient names, before/after photos, or testimonials that could be construed as PHI. Every panel is reviewed against HIPAA marketing guidance and Arizona Medical Board Rule R4-16-401 before printing. You hold a written veto at every stage.
Each card carries a unique QR and trackable phone number tied to your practice. You see scans, calls, and call duration in a monthly report. That said: most of the value is the ambient recognition the card builds — patients keep it, refer to it, and come in citing 'I saw your card.' Direct trackable response is the floor, not the ceiling.
No — it sits alongside. Your agency still owns SEO, your site, and paid search. We own one specific channel they almost certainly aren't running: a curated, category-exclusive 9×12 card in the zips where your patients actually live. Most practices route us through their agency for unified reporting.